Landing pages are a good marketing practice for persuading visitors(potential customers) to click through to another page or submit their information. So I created a lot landing pages to guide our visitors toward our intended conversion goal.
Most of landing pages come with a lead form. To make the form stand out, it is usually placed in the top area of the page. I also need to make sure it can be viewed at first glance on different screens including mobile devices without scrolling the page. Sometimes I created two versions of landing pages to do A/B testing to determine which kind of layout or focus will lead to better conversion rate.
As the only web developer in our team, I created and maintain all the landing pages by myself. I have created more than one hundred landing pages in NAB. The most viewed page I know has been viewed by 150,000 visitors.
2014 June - Now
Web Development & Hubspot